ABOUT
NEW FACE
New Face Management (NFM) is a startup, formerly known as Straight Face Management (2005); is a service provider focusing mostly on college campus events as well as the events held by small businesses all over the US.
OUR
HISTORY
New Face Management (NFM). is an event planning company, formed in 2005. It was originated in Hampton Roads, formerly known as Straight Face Entertainment. New Face Management endeavored to serve college students and organizations across the Hampton Roads area, creating weekly events such as parties, competitions, student center events and social gatherings.
New Face served as a safe haven for students to enjoy themselves outside of the classroom with events that catered specifically to the needs of college students. The majority of New Face’s members attended the historically black college (HBCU) Hampton University. This team of student entrepreneurs began with 3 members in 2001, later expanding to over 100 members in 2005. The entertainment company even offered college internship credit as a means of gaining authentic experience which often led to future employment in related fields. The members learned about small business management, financial responsibility, leadership, ownership, networking and more.
This organization, which now has over 200 “alumni” members, includes Doctors, lawyers, business owners, teachers, world renown DJs , and artists.
OUR
MISSION
Our Mission is to give knowledge on how to expand your network and grow your business providing an exceptional network to college students, alumni and entrepreneurs bridging the communication gap in our community.
OUR
OBJECTIVES
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To establish NFM as the most trusted service provider regarding cutting-edge management
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To reach and engage 90% of our target customers
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To be in the top five event planning service providers for college events
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Assuring Value-Ensuring Results-Delivering Brand Message-Growth
WHAT
WE DO
​New Face Management (NFM) is a startup, formerly known as Straight Face Management (2005); is a service provider focusing mostly on college campus events as well as the events held by small businesses all over the US.
OUR
SUCCESS MANTRA
Our success mantra is basic but efficient. We believe in 4 "C's" while operating.
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Consistent fulfillment of client’s requirements
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Communication until the mic-drops
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Competitive pricing
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Cheer-Up ensurity of the audience
WHO WE
ARE
Meet James Yancy Merchant, Jr., the owner of New Face Management, LLC, creator of Success Without Limitations, Inc, and Author of the THIS IS WHY you go to college series.
Originally from Queens, New York, Yancy was a scholar student and talented athlete. His childhood and adolescent years would provide a series of opportunities to gain interest in both the business and event planning industry. Upon graduation from Half Hollow Hills HS West, he and his best friend Sean Washington committed to attending a historically black college noting its prominence in academia and culture would introduce these young men to a new world of possibilities.
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Both young men were accepted into the prestigious institution of Hampton University with the intention of developing into young, successful entrepreneurs within the Hampton Roads area. As thriving, full-time students in exceptional academic standing, Merchant, and Washington soon befriended fellow scholar Dr. Howard Crumpton and the three would establish the promotional company Straightface Entertainment and also created the historical “12-2” on the campus of Hampton University. In 2005, Mr. Merchant became the sole owner of the company known as New Face Entertainment, Inc.
New Face became more than a profitable company; it evolved into a movement. As their network increased in size and quality, New Face hosted more than on and off-campus events. As a company, New Face empowered college students and alumni socially, professionally, emotionally, and mentally. New Face provided over $10,000 in scholarships and donations towards student organizations, created numerous internship opportunities for students in their respective fields, sponsored athletic events, hosted mental health seminars, initiated beautification projects, offered tutoring services, donated food and clothing to homeless shelters and so much more.
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While managing New Face, Merchant created the community-based component of the company, Success Without Limitations which in 2007 as a graduate student at ODU created the student organization SWL.
Presently, He expanded SWL into the Success Without Limitations, Inc a 501C3 NON PROFIT community-based organization. He also rebranded the company now known as New Face to New Face Management, LLC doing management consulting and mentoring young professionals. He is also the creator, director and producer of This is Why a series documenting a historical reflection of college life outside the classroom and beyond available now on his youtube page (@newfaceceo) and www.instagram.com/thisiswhydoc
Never a dull moment, Merchant, a part of the latest inductee class of HU 40 under 40 is also a proud father of 5, working for the city of New York and also developing a series of memoirs on the breadth, journey, and lessons learned from his life and experience in the entertainment business. “This is Why you go to college...A how-to guide to successfully graduate outside the classroom” and This is how you prepare for college...how to choose a school that works for YOU!